Wednesday, June 27, 2007

Feminist-izing one of the world's most well-known luxury hotel brands can't be an easy feat, but W Hotels is now in its third year of its unique Wonder Women program -- a year-long celebration of a celebrity "wonder woman," her style, and influence. Previous years' honorees have included Diane Von Furstenberg and Chaka Khan. This year? Make-up artist and guru Bobbi Brown. Throughout the year the hotel chain will be offering special guest packages and programs that will enable their guests to experience Brown's philosophies and aesthetics first hand.

“As with fashion and design, which are as unique and personal as one’s individual style, W is incorporating influences of our favorite female icons to create a world that excites the senses and delights our guests,” said Ross Klein, President of Starwood’s Luxury Brands Group.

The hotel's ongoing women-centric initiative includes plans to enlist leading women of fashion and design to create the industry’s first signature female-designed bathrooms (due in 2008).

Daniela at 1:05 AM

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